FASCINATION INTO THE FUTURE.
Immerse yourself in the world of the BMW Group. Discover fascinating facts that deepen your understanding of the brand’s history. Experience both highlights of the past and trailblazing developments that continue to define the allure of the BMW, MINI and Rolls-Royce Motor Cars brands to this day.
THE BMW GROUP BRANDS.
The BMW Group, with its BMW, MINI and Rolls-Royce Motor Cars brands, is one of the world’s most successful premium manufacturers of cars and motorcycles. The company demonstrates its commitment to innovation, sustainability and product responsibility all the way from development to production. Its aim is to play an active and innovative role in shaping the face of mobility, now and in the future.
BMW has been one of the most active and successful brands in motor sport from day one, notching up countless victories and records on two, three and four wheels. BMW Group Classic’s Historic Motorsport division sends its old racing cars and motorcycles back out into the world’s courses and circuits with the same enthusiasm as the works and privateer teams back in the day.
On a large billboard inside the BMW Museum we are celebrating four decades of poster art in the service of BMW. Learn more here about the exciting stories behind the posters and download your favourite one.