BMW 327 model

The successes of the BMW 328 in motor sport raised the interest of customers in sporty vehicles from the BMW stable. The automotive company therefore set about developing a 2+2 seater sports convertible. The new BMW 327 was ultimately presented in 1937. A no less elegant sports coupé followed from October 1938. The engine performance was not particularly impressive given this class and there was indeed occasional criticism. Nevertheless, 1,303 well-heeled motorists had purchased the pricey convertible by 1941. They preferred the comfort and elegance of the BMW 327 to bragging rights about horsepower.