23 – 25 May 2025

From 23 – 25 May 2025, BMW Group Classic will reprise its partnership with the Villa d’Este hotel for the legendary Concorso d’Eleganza Villa d’Este. Here, at this unique location on the shores of Lake Como, the most spectacular cars of their respective eras will meet to do battle for the coveted awards in exclusive competition classes. The top prize is the Trofeo BMW Group, presented by the high-calibre Jury to the overall winner of the Concorso d’Eleganza.

A particular highlight this year will be the 50th anniversary of the BMW 3 Series. This milestone will be honoured in suitable style at the popular Amici & Automobili – Wheels & Weißwürscht get-together at Villa Erba. For half a century now, the 3 Series has embodied the virtues of sporting dynamism, technical innovation and true driving pleasure – and left its mark on generations of car enthusiasts in the process.

Another richly evocative feature of the event will be the presentation of the legendary Mille Miglia-winning cars from 1940 to mark the 85-year anniversary of the race. In the grounds of Villa Erba, visitors will be greeted by an impressive showcase of historic racing machines, including the BMW 328 Touring Coupé, Mille Miglia Roadster and aerodynamic Kamm Coupé. These icons of the automotive world recall an era in which bravery, technical progress and passion-filled design set new standards in motor sport – and those pieces of the historical jigsaw have remained the essence of BMW’s racing DNA to this day.

Join us to witness this coming together of the world’s most beautiful and significant vehicles – and experience unforgettable moments replete with style, emotion and history on the shores of Lake Como.

Attention: Only online ticket sale!

Get one of the last tickets here.