From October 1969, British Leyland (BL) marketed all Minis under the new Group brand Mini. The new brand identity was highlighted by a new brand identity, which adorned the bonnet of the public's darling for the first time. The otherwise unchanged pick-up bore the type designation Mini Pick-up 850 or Mini Pick-up 1000, depending on the engine fitted. Like the van, it was based on a floor assembly extended by 25 cm compared with the saloon and provided a generous cargo platform. Designed as a utility vehicle, the pick-up was provided with spartan equipment. No chrome trims were fitted to the bodywork and the grille characteristic of the pick-up was simply made of stamped sheet metal painted in the colour of the car.