The BMW R 63 was a decidedly short-stroke machine and was mainly intended for sports riders. Numerous BMW motor-sport victories in those years increased the popularity of this motorcycle with customers. However, the relatively high price of 2,100 reichmarks meant that the BMW R 63 remained an impossible dream for many motorcycle enthusiasts. Nevertheless, nearly 800 motorcycles were sold during a production run of just one year until the BMW R 63 was replaced by the BMW R 16 with a pressed steel frame. The BMW R 62 tourer was also launched in 1928 and together with the BMW R 63, they were the first BMW motorcycles in the 750 cc class.