In October 1969, British Leyland (BL) launched the new Mini Clubman. It ranked above the previous models in the hierarchy and was available as a saloon and estate. The estate completely replaced the existing estate versions Austin Mini Countryman and Morris Mini-Traveller. The Clubman was the result of the work by chief stylist Roy Haynes, who endeavoured to turn the Mini into a more modern small car for the 1970s. The front end had been extensively reworked and was intended to make the Clubman appear both safer and more mature. However, the motoring public did not fully accept the Clubman and sales figures lagged behind the optimistic expectations.