When BMW launched the /5 Series as a new model series in 1969, the conditions were right for a change in trend in the motorcycle market that had previously been undergoing a strong decline. Sporting performance was the trump card. The motorcycle was no longer viewed as a basic means of transport, but was increasingly regarded as a sports and leisure vehicle. Customers demanded performance and for the first time in the history of BMW, the flagship model enjoyed the biggest sales in a model series. The series was an impressive entity with good performance, safe driving characteristics and a high level of reliability.