In the mid-1960s, the image of the motorcycle changed completely from a means of transport to a leisure vehicle. In keeping with the spirit of the time, BMW launched the /5 models as a model range that featured lots of innovations and a dynamic styling line: lightweight double-loop frame with bolted rear frame, long-stroke telescopic fork and rear swing arm. The electric starter was supplied as an option for the R 50/5 and was regarded as revolutionary. The BMW R 50/5 was intended as a successor for the BMW R 50/2 used by government agencies. Private customers saw it as the "little" ("kleine") five hundred cc, which consequently tended to stand in the shadow of its big sisters.