"For the progressive businessman who attaches great importance to serving his customers quickly driving a van with a prestigious appearance" ("Für den fortschrittlichen Geschäftsmann, der Wert darauf legt, seine Kunden mit einem repräsentativ wirkenden Lieferwagen rasch zu bedienen"). This was how BMW advertised the new van. In fact, it had an astonishingly large stowage space for a small vehicle. In addition, the spare wheel and a large number of packages or larger items could be transported on the roof rails. In view of the strong competition from cheap delivery three-wheelers offering significantly more stowage space, the BMW was too expensive for the businessman thinking coolly only about the economic benefits.