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Page Overview: BMW Group Classic: Elvis 507
Elvis Presley's red BMW 507.
Elvis 507 A LEGEND REVIVED.

EXPERIENCE THE RESTORATION OF ELVIS' BMW "LIVE".

For some it may just be an old roadster with ripped seats, flaking red paint and dirty bodywork. For most, though, this is a magical car, a sensational model that sets hearts beating in full-on rock ’n’ roll ecstasy: it’s the roadster once owned by Elvis. 

Following its spectacular appearance in the special BMW Museum exhibition “Elvis’ BMW 507: lost & found”, the long-missing car is about to embark on its next journey, set to last almost two years – its restoration by the BMW Classic Team. 

The roadster will pass through a total of eight compelling stages – implemented with painstaking devotion and finesse by our classic car experts – up to its projected completion in 2016.

Be there live in every phase.

What’s so special: On this page you can follow every phase of the expert restoration of the roadster as BMW Group Classic professionals get underway. 

From delivery to restoration: In every of the eight phases, our web special shows you exclusive photos, videos, background reports and news.

Join us on this exciting journey for the next two years to bring back one of the most famous automobiles in the world.
The King is back – and you can be a part of it all!

Two men reach over the hood of Elvis' red BMW 507 to shake hands.

INTRO.

THE BIG DISCOVERY.

The big opener to our website special. How Jackie Jouret, journalist at the Bimmer Magazine, found the BMW 507 Elvis.

Intro
Worker in container with Elvis' BMW 507.

DELIVERY.

OUT OF THE DARK.

Return to Sender: How the BMW 507 Elvis travelled overseas from California to Munich.

DELIVERY
Side view of an orange-black BMW R90 motorcycle in black room.

ASSESSMENT.

GETTING THE FULL PICTURE.

A find like the Elvis-owned roadster is about as good as it gets for the experts at BMW Group Classic. Hence the first step is to gain a closer look at the car.

ASSESSMENT
Side view of the gutted Elvis BMW 507 in a workshop.

GUTTING / DISASSEMBLY.

STARTING OVER.

Following the vehicle’s assessment by the BMW Group Classic Team, the next phase in the restoration process was ready to begin: the complete gutting/disassembly of the car.

Gutting / disassembly
Side view of the paint-stripped Elvis BMW 507.

PAINT REMOVAL.

PUTTING A NEW SHINE ON AN OLD CLASSIC.

Sometimes a new look just won’t work without shedding some of the old foundations first. This is a basic principle of restoration, and there’s no better example than this BMW 507.

PAINT REMOVAL
Overview of paint-stripped engine parts of Elvis' BMW 507.

HEART TRANSPLANT.

REBUILDING THE ENGINE.

BMW is world-famous for its top-class engines.

HEART TRANSPLANT
Front view of restored floor assembly of Elvis' BMW 507.

UNDERBODY STRUCTURE.

WORK ON THE UNDERBODY STRUCTURE.

After taking care of the BMW 507’s heart, our specialist focused in the next step on the underbody structure.

UNDERBODY STRUCTURE
Side view of painted floor assembly of Elvis' BMW 507.

CAVITIES.

THE ANTI-AGING THERAPY.

Paint-coating cavities is an effective way of preventing the onset of corrosion.

CAVITIES
Elderly man working on the seats.

SEAT BUILDING.

AS YOU MAKE YOUR BED, SO YOU MUST DRIVE.

A king’s car without a seat or throne to befit that status? Unthinkable!

SEAT BUILDING
Side view of painted floor assembly of Elvis' BMW 507.

PAINT JOB.

WHAT COLOUR IS IT NOW?

Elvis Presley, King of Rock ’n’ Roll bought his BMW 507 in white but then got it resprayed in red. Legend says he chose the colour to remind him of the kissing lips of his female fans. After the passing of the King, there were six further paint jobs until the sports car made its way back home to Munich.

PAINT JOB
The motor of Elvis BMW 507.

AUTOMOTIVE MATRIMONY.

ROCKING AND ROLLING IN ELVIS’ BMW 507 – AUTOMOTIVE MATRIMONY.

Marriages are lavish celebrations and completing a car restoration, the King of Rock ’n’ Roll's car no less, can feel similarly special. The newly installed individual parts are once again part of a greater whole and the end result is just like new. It's a great feeling and makes up for all the hard work.

AUTOMOTIVE MATRIMONY
Elvis BMW 507 is driving at sunset.

THE FINALE.

FOREVER YOUNG.

Such a find happens only very rarely. Elvis Presley’s BMW 507 turned up in a Californian pumpkin shed, was taken back to its place of birth in Munich and has been fully and authentically restored. It is now once again basking in the Californian sun as the celebrity guest of the legendary Concours d’Elegance in Pebble Beach.

Finale