Does classic beauty make your heart beat faster? Then set a course for the Villa d’Este luxury hotel – and don’t spare the horses. The Concorso d’Eleganza 2015 will provide the stage for the world’s most breathtaking classic cars and motorcycles from 22 – 24 May 2015. And this year, the beauty contest on the banks of Lake Como will direct its spotlight squarely on the 1970s.

An era of timeless beauty.

The Concorso d’Eleganza 2015 will take place under the motto “Seventies style – the jetset is back”, prompting BMW to assemble the most magnificent Art Cars from the decade at hand. From Roy Lichtenstein’s BMW 320i to the BMW M1 used as a canvas by Andy Warhol, the examples on display will reflect the spirit of this artistically vociferous and socially extraordinary period in history. As well as the numerous classic cars competing for the awards and prizes, visitors will also be treated to the Concorso di Motociclette, which has shared the bill at the Concorso d’Eleganza Villa d’Este since 2011 and presents the galleries with motorcycles of exceptional allure and beauty.

Pioneering concepts.

“Without a past there is no future” is the sentiment embodied by the engrossing prototypes and concept cars poised to grace the Concorso d’Eleganza once again in 2015. A plethora of manufacturers will use the spectacular backdrop of Lake Como to sharpen the gaze of the global public on their very latest creations. After the MINI brand unveiled a concept car here in 2014 under the auspices of BMW Group Classic, this year the BMW brand will present a very special example of its own. Prepare to be surprised...

Open-door policy for joy.

This year the Public Days (Saturday and Sunday) will take place in the grounds of Villa Erba. While visitors on Saturday will have the motorcycle concours at which to marvel, not to mention the Art Car highlights and the “30 Years of the M3” exhibition, the line-up on Sunday will be headlined by the Historic Car field of hopefuls and the array of concept cars and prototypes.

A home from home.

No time to travel to Lake Como in person? No worries – BMW Group Classic will be reporting directly from the Concorso d’Eleganza 2015 to your home. As well as exclusive glimpses behind the scenes, its dispatches will feature the hottest news from the winners’ enclosure and a suitably lavish reel of impressions from lakeside. Simply follow the Concorso d’Eleganza Villa d’Este 2015 live on the website or via the BMW Group Classic Facebook, Instagram and Twitter pages.