40 YEARS – BUT NOT A BIT DATED.

“AN ERA OF SUCCESS. 40 YEARS OF THE BMW 3 SERIES" AT THE BMW MUSEUM.

A 40th birthday demands to be celebrated in due style, particularly if it is the big-0 of a genuine crowd-pleaser – the BMW 3 Series!

It was 40 years ago that this model series was born. Today it is regarded as the very heart of the brand. To celebrate the birth of this car, the BMW Museum is laying on an exciting special exhibition. From 8.05 - 05.07.2015 visitors can trace the development of the first BMW 3 Series from the seventies across several generations all the way to the current model in a vivid and compelling historical sweep.

A picture of a car.

The exhibition is spread across several areas in the BMW Museum. 

The “Visions” platform shows a representative of the first generation as well as the latest example of the 3 Series model range. Individual components provide a helpful guide to the development work between 1975 and the present. Meanwhile, a fascinating gallery of almost 40 photographs – some in large format – turns the spotlight on the key design features of all six generations of the BMW 3 Series, taking visitors on an illustrated journey through 40 years of automotive history.

Room for legends.

In the so-called model series room, select BMW 3 Series cars form an honour guard. From the first model all the way to the newest generation, it shows 40 years of the BMW 3 Series from its best side. The Black Box is devoted to the personal relationships which proud owners enjoy with their classic BMW 3 Series.

Take an exciting journey through time and experience 40 years of the BMW 3 Series. 
We look forward to welcoming you!