MEET US AT THE BEACH! IMM 2018 IN PORTUGAL IS CALLING.
Dear MINI enthusiasts,
The International Mini Meeting (IMM) is now a fixture of the calendar. In 2017 this sizeable event was hosted by Ireland, the Emerald Isle. And this year we’re heading for the beach (Praia de Mira in Portugal, to be exact) – a place well known to surfers as home to Europe’s coolest big waves.
The MINI Classic team is setting off on its 3,000-kilometre (1,860-mile) road trip to the IMM in a brace of classic Minis. Along the way, we will lap up some of Europe’s most divine locations and doff our caps to historic Mini hotspots, such as the scene of the brand’s 1964 Monte Carlo Rally victory. The rollcall of evocative destinations awaiting our mini Mini convoy as it powers its way to Monte Carlo includes St. Anton, Milan and Turin, with Cannes and St. Tropez still to come. Finally, we’ll tick off San Sebastián, Bilbao and Porto en route to our terminus on the Atlantic coast.
So our Minis will have plenty of opportunities to stretch their legs and ample time to call in on clubs, fans and good friends before their journey is done.
One of the Mini pair is already attracting admiring glances, having been given a suitably creative Nic Nagel paintwork makeover. We’ll be posting regular updates on all this and anything else the #ROADtoIMM18 tour comes up with on our Instagram account @official_miniclassic.
Safely arrived at IMM 2018, the MINI Classic team will pitch its tipi on the beach next to the Duna Bar, while live music and deck chairs by the dozen ensure the relaxing beach vibe is present and correct. A MINI Lifestyle pop-up shop and a small display of MINI advertising motifs will add the finishing touches.
Talented illustrator Steve Simpson, whose work starred at last year’s event, has come up with something a bit special once again with his design for our IMM 2018 visual.
And the DAMN FINE PRINTING team will also be joining us on the beach, which means the chance to self-print your T-shirts or beach bags with our IMM 2018 motif.
So what are you waiting for? See you at the beach!
The IMM 2018 will take place in Praia de Mira, Portugal on 17 – 21 May 2018.
We will be open from 12.00 noon to 8.00 p.m. each day.
The DAMN FINE PRINTING team will be in the tipi on Friday 18 May and Saturday 19 May only.
Instagram: #ROADtoIMM18 @official_miniclassic