Our brands. Our stories.

The BMW Group and its BMW, BMW Motorrad, MINI and Rolls-Royce Motor Cars brands are brimming with fascinating stories.
Every week our Classic#heart blog features a new tale from our endless supply, focusing on enthusiastic collectors or eccentric club members, or exploring a fresh angle on a car or bike you thought held no further secrets.

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No other motor car in the world embodied more status and luxury in its time than the Rolls-Royce Phantom VI – an ultra-exclusive limousine in the best British tradition. Ostentatiousness and showmanship are foreign concepts to this automobile, indeed it has no need to strive for status and eminence. This Rolls-Royce is not simply an automobile, it is an institution on wheels. In 2018, it will celebrate its fiftieth birthday.
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KING SIZE. ROLLS-ROYCE PHAN­TOM VI.
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Just once every year.
In the days when it was the fashion for motorists to decorate their vehicles with their own choice of radiator figurine, Rolls-Royce directors Claude Johnson and Charles Rolls took exception to the poor taste shown by many of their customers here. Keen to remedy this state of affairs, they commissioned a talented artist to create an aesthetically pleasing alternative. His creation, which he named the Spirit of Ecstasy, would henceforth adorn every new Rolls-Royce. Also known more prosaically as the “Flying Lady”, or affectionately dubbed “Emily”, it is probably the most famous radiator figurine in the world and has been synonymous with the Rolls-Royce marque since 1911.
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Spiri­tual lea­der. The world’s most fam­ous radi­ator-top­ping figu­rine.
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